What differentiates
Tour Pro Golf | Hub from generic agencies
What differentiates Tour Pro Golf | Hub from generic agencies
What differentiates Tour Pro Golf | Hub from generic agencies
our insights
The current social media landscape is unpredictable, fragmented and riddled with flawed judgements, inaccuracies, malicious intent and inconsistencies, consumers are becoming more critical, investigative and sceptical.
The current social media landscape is unpredictable, fragmented and riddled with flawed judgements, inaccuracies, malicious intent and inconsistencies, consumers are becoming more critical, investigative and sceptical.
The current social media landscape is unpredictable, fragmented and riddled with flawed judgements, inaccuracies, malicious intent and inconsistencies, consumers are becoming more critical, investigative and sceptical.
a good example
It is widely considered that the PGA Tour’s controversial Player Impact Program was introduced in part to prevent top players from accepting lucrative contract offers to defect to the Saudi Arabian-funded LIV Golf League.
It is widely considered that the PGA Tour’s controversial Player Impact Program was introduced in part to prevent top players from accepting lucrative contract offers to defect to the Saudi Arabian-funded LIV Golf League.
It is widely considered that the PGA Tour’s controversial Player Impact Program was introduced in part to prevent top players from accepting lucrative contract offers to defect to the Saudi Arabian-funded LIV Golf League.
1. PIP Objective
You will be aware that the PGA Tour introduced the “PIP” in 2020-21 to reward members who generate the “most positive influence” in the tour.
You will be aware that the PGA Tour introduced the “PIP” in 2020-21 to reward members who generate the “most positive influence” in the tour.
You will be aware that the PGA Tour introduced the “PIP” in 2020-21 to reward members who generate the “most positive influence” in the tour.
2. PIP Measurements
Measurements rating player impact included internet searches, resultant website positioning , the number of unique news articles that include a player’s name, social media metrics that quantify a player’s reach, conversation and engagement metrics.
Measurements rating player impact included internet searches, resultant website positioning , the number of unique news articles that include a player’s name, social media metrics that quantify a player’s reach, conversation and engagement metrics.
Measurements rating player impact included internet searches, resultant website positioning , the number of unique news articles that include a player’s name, social media metrics that quantify a player’s reach, conversation and engagement metrics.
3. Scoring Model
The Tour put together a scoring model using objective measurements regarding internet searches, general awareness, social media reach together with a number of other factors to quantify the impact each player has on the tour.
The Tour put together a scoring model using objective measurements regarding internet searches, general awareness, social media reach together with a number of other factors to quantify the impact each player has on the tour.
The Tour put together a scoring model using objective measurements regarding internet searches, general awareness, social media reach together with a number of other factors to quantify the impact each player has on the tour.
4. Conclusions
It is clearly more important than ever to take control over your / your players on-line presence and reputation.
It is clearly more important than ever to take control over your / your players on-line presence and reputation.
It is clearly more important than ever to take control over your / your players on-line presence and reputation.
So perhaps Elite Players, Coaches, Agents and Club Golfers also rely on internet searches and content to make their decisions..?
Elite Players
Elite players use to employ Management Agents and Coaches (Referrals, recommendations etc ….)
Elite players use to employ Management Agents and Coaches (Referrals, recommendations etc ….)
Elite players use to employ Management Agents and Coaches (Referrals, recommendations etc ….)
Management Agents
Management Agents may use prior to approaching established and progressing Tour Players.
Management Agents may use prior to approaching established and progressing Tour Players.
Management Agents may use prior to approaching established and progressing Tour Players.
Club Golfers
Club Golfers use to choose a Coach (Locality, resources, technology, testimonials etc…)
Club Golfers use to choose a Coach (Locality, resources, technology, testimonials etc…)
Club Golfers use to choose a Coach (Locality, resources, technology, testimonials etc…)
Advertising Agencies
Advertising agencies use to decide on their sponsorship offers on behalf of their Clients.
Advertising agencies use to decide on their sponsorship offers on behalf of their Clients.
Advertising agencies use to decide on their sponsorship offers on behalf of their Clients.
assurance
Partnering with the Tour Pro Golf | Hub will ensure that all relevant content relating to you or your players is current, correct, signed-off, verified and can be easily found in one place, your / their official website.
